Client: Sim Racing Machines
Website: simracingmachines.com
Industry: Sim Racing Equipment & Accessories / eCommerce
Previous Platform: WooCommerce / WordPress
New Platform: Shopify
The Problem with WooCommerce
Sim Racing Machines had grown steadily over the years, but their WooCommerce store was holding them back. The platform’s flexibility early on became a liability as technical issues mounted, slowing the team down operationally and frustrating customers.
- Product pages that became difficult to navigate due to optional add-ons and configuration variants
- A dated, inflexible design that didn’t meet the expectations of today’s online shoppers
- An over-complicated admin panel built on layers of ageing plugins and custom scripts
- High monthly costs for hosting, plugin subscriptions, and ongoing developer maintenance
The team needed a store that was visually polished, easier to manage, and capable of scaling especially across international markets.
The ReCart.me Migration Plan
ReCart.me led a full migration from WooCommerce to Shopify, balancing familiarity with a long-term upgrade in design, usability, and performance.
Platform Setup
- Migrated over 14,000 orders, 10,000 customer accounts, and all product, blog, and page content
- Built the store on a Shopify OS 2.0 skeleton theme tailored to the Sim Racing Machines brand
- Focused on mobile performance and usability from day one
Design & UX Enhancements
- Retained core visual identity while upgrading the entire frontend for consistency and responsiveness
- Built reusable templates for products and content pages to reduce long-term maintenance
- Created a more visual product structure with improved upsell visibility
Customer Experience Improvements
To improve both the customer experience and the internal workflows, ReCart.me implemented a range of backend and frontend enhancements.
Product pages were restructured to simplify complex configurations and optional add-ons helping customers make informed decisions without friction. Behind the scenes, these changes reduced admin load and improved clarity across the order flow.
For the internal team, inventory management was brought into Shopify’s native toolset, allowing for easy updates, restocking, and bulk edits without relying on third-party systems. Regional tax and international VAT compliance were automated, ensuring seamless checkout across key markets, including the EU.
Live chat and support tools were integrated directly into the site experience, styled to match the brand, while customer-facing content such as technical specs and downloadable instructions were cleanly embedded into product pages.
Financial reconciliation was also streamlined by connecting Shopify directly to their accounting system, giving the business real-time visibility without extra admin overhead.
Together, these upgrades didn’t just simplify the tech stack; they helped the Sim Racing Machines team run faster, leaner, and with far more control.
Key Challenges Solved
- Replaced complex add-on logic with a simple, scalable UI on product pages
- Empowered the internal team to manage pricing, orders, and stock with minimal third-party involvement
- Consolidated plugins by leveraging Shopify-native functionality and reliable apps
- Improved customer experience through structured layouts and better upsell visibility
- Ensured tax and shipping compliance for European expansion
Results & Outcomes
- Simplified product pages led to improved conversion and fewer support queries
- Internal team autonomy over inventory and content
- Improved mobile speed and layout consistency enhanced customer experience
- International tax and compliance tools future-proofed EU operations
- Reactivated dormant customers using WOTIO one-click account invitations
“The new site feels like a proper step forward. It’s faster, easier to manage, and our customers can now configure products without confusion.”
— Sim Racing Machines Team
Looking to Migrate a Technical WooCommerce Store?
ReCart.me helps high-performance eCommerce brands move from WooCommerce to Shopify with full support, flexibility, and scalability.
