Client: Sew Over It
Website: sewoverit.com
Industry: Sewing Courses & Patterns / DIY Craft / eLearning / eCommerce
Previous Platform: WooCommerce (LearnPress + Paid Memberships Pro)
New Platform: Shopify + ReCharge
The Problem with WooCommerce & LearnPress
Sew Over It was running a highly customised WooCommerce site that had become almost unmanageable. Their Stitch School is a core part of the business and relied on LearnPress for online course delivery and Paid Memberships Pro for gated content. Both systems created growing pains as the platform scaled.
Common issues included:
- Plugin conflicts: WooCommerce updates often broke LearnPress or triggered Paid Memberships Pro errors, especially on course access and checkout pages.
- Broken course pages: After routine updates, lessons would fail to load, return 404 errors, or lose embedded content formatting forcing constant manual fixes.
- Poor support and documentation: LearnPress documentation was vague and outdated, and support channels were slow to respond leaving internal teams stuck during critical launches.
- Bloat and slowness: Layered plugins like WooCommerce Subscriptions, LearnPress add-ons, and Paid Memberships Pro extensions caused load time issues, particularly for logged-in users viewing content.
- Theme compatibility issues: Even minor theme changes would cascade into broken layouts, especially on dynamic course or membership pages.
- Email delivery problems: Customers often didn’t receive login or access emails, due to weak integrations between WooCommerce, LearnPress, and third-party SMTP tools.
- Limited features for growth: LearnPress lacked modern features like flexible quiz logic, multi-language support, and granular access control limiting expansion into more advanced training or global markets.
Ultimately, this tangled infrastructure made every marketing campaign risky and every site update nerve-wracking. The business needed a cleaner, scalable foundation that didn’t rely on outdated plugin architecture.
Why Sew Over It Chose ReCart.me
Knowing they needed a more stable and scalable platform, Sew Over It turned to us at ReCart.me. Combining our technical expertise on both Shopify and WordPress, commercial empathy, and a human approach to migration. Our focus: deliver a fully functioning Shopify build with no compromise on digital product logic or subscriber workflows.
The Migration Journey
We executed the migration in defined phases, collaborating closely with the client team.
Platform Audit & Planning
- Comprehensive technical review of WooCommerce stack
- Collaborative planning with key members of the Sew Over It team
Data & Subscription Migration
- Migrated 380,000+ customer, order, and product records
- Mapped product versions manually for accurate file access
- Rebuilt all subscriptions in ReCharge (Stripe + PayPal/Braintree)
Digital Course Setup
- Replaced LMS with Shopify Flow logic and tagging
- Created metafields for downloadable product variants
- Custom account page logic for digital access
Design & UX
- Built the site using Shopify’s Dawn theme for a consistent look and feel to the old store
- Integrated Rebuy for dynamic upselling and cart flows
Email & Customer Reactivation
- Migration from Mailchimp to Klaviyo for improved email marketing
- Custom onboarding, welcome, and reactivation flows
- One-click login links to restore access seamlessly
Support & Training
- Comprehensive documentation provided
- 30-day Slack channel for launch support
Challenges Solved
- Replaced fragile LearnPress (LMS) with stable Shopify+ReCharge infrastructure
- Eliminated broken course content and plugin conflicts
- Reduced reliance on developers and custom code
- Improved customer file access and onboarding flows
- Automated content access using Shopify tagging
- Re-engaged dormant accounts through targeted flows
Preliminary Results (Pending)
- Improved site loading speed
- Higher account reactivation rates
- Reduced support ticket volume
- Better subscription retention
- Increased customer satisfaction
Client Feedback
“We finally feel like we have a stable foundation to grow on. The ReCart.me team made the entire process so much easier — fast, responsive, and incredibly knowledgeable. It's a massive step forward for our brand.”
— Sew Over It Team
Ready to Leave WooCommerce Behind?
If your business is stuck in plugin hell, battling broken updates, or losing customers to poor digital UX. ReCart.me is here to help. Our Shopify migrations are fast, human, and future-proof.
