Client: Sim Demon
Website: simdemon.com
Industry: Motorsport & Automotive Apparel / eCommerce
Previous Platform: WooCommerce / WordPress
New Platform: Shopify (Enterprise Theme)
The Problem with WooCommerce
Sim Demon had built a WooCommerce store that looked strong on the surface offering a sleek, image-heavy, and on-brand experience. But behind the scenes, performance was suffering.
Their site had become a patchwork of plugins, visual customisation, and third-party dependencies. While the look-and-feel aligned with the high-performance motorsport aesthetic, the backend told a different story:
- Frequent slowdowns and instability: An overload of plugins created backend bloat and made routine updates risky.
- Poor performance: High-resolution imagery combined with weak optimisation led to sluggish page loads, especially on mobile.
- Low conversion rates: The slow experience and inconsistent UX were leading to cart abandonment and lost revenue.
- High maintenance costs: Monthly spend on hosting, updates, plugin licensing, and developer hours was eating into margins.
- Inefficiency at scale: Managing product data, orders, and support workflows had become time-consuming and unreliable.
“It looked good, but under the hood it was slowing us down - not just the site, but the whole business.”
Sim Demon needed a platform that matched their visual ambition while delivering speed, reliability, and reduced overheads.
The ReCart.me Migration Plan
ReCart.me worked closely with the Sim Demon team to migrate, redesign, and optimise their store for Shopify.
Platform Setup & Migration
- Migrated over 4,000 orders, 3,000 customers, and 1,000+ products, posts, and pages.
- Deployed Shopify’s Enterprise theme for premium performance and flexibility.
- Set up 301 redirects to preserve SEO equity and eliminate broken links.
Design & Theming
- Fully customised the Enterprise theme to reflect Sim Demon’s branding.
- Built reusable landing page templates to ensure consistency.
- Designed collection, product, blog, and content pages using Shopify’s native editor.
Functionality Rebuilt with Shopify-native Tools
- Product Bundles: Installed Easy Product Addons app for multi-part orders.
- Affiliate Tools: Integrated Simple Affiliate for customer referrals.
- Back-in-Stock Alerts: Connected Klaviyo for “Notify Me When Available” flows.
- Buy Now, Pay Later: Klarna on-site messaging for eligible products.
- Cookie Compliance: GDPR consent enabled via Pandectes.
- Inventory Management: Synced Veeqo post-launch to replace ShipStation.
- Live Chat: Replaced Tawk.to with Shopify Inbox.
- Social Proof: Activated Trustpilot app and styled widget to match brand.
Customer Reactivation Strategy
- Implemented WOTIO for one-click account reactivation.
- Custom email flows and login messaging to re-engage dormant users.
Product Detail Optimisation
- Structured both short and long descriptions using dynamic sections/accordions.
- Improved clarity and engagement across all product pages.
Challenges Solved
- Replaced a bloated WordPress system with a scalable Shopify store.
- Improved UX and performance despite a visually rich brand design.
- Reduced reliance on fragile plugins through Shopify-native apps.
- Lowered operational costs across hosting, tools, and support.
- Streamlined inventory and customer support with Veeqo and Shopify Inbox.
Results & Early Impact
- Reduced internal time spent managing store functionality and updates.
- Improved UX with consistent design and faster load times.
- Optimised tech stack using reliable apps over custom plugins.
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Smoother inventory management through Veeqo integration.
Client Feedback
“We finally have a site that performs as fast as our customers expect. Visually it's still us, but now it just works. The team at ReCart.me made the whole thing feel effortless.”
— Sim Demon Team
Thinking of Ditching WooCommerce?
ReCart.me helps high-velocity brands migrate from WooCommerce to Shopify. No mess, no headaches, no regrets.
