Shopify vs. WooCommerce – Which is Better for a Growing eCommerce Business?

Shopify vs. WooCommerce – Which is Better for a Growing eCommerce Business?

If you’re looking to launch an online store, the two most popular ecommerce platforms are Shopify and WooCommerce. The platform you choose impacts everything from store performance to scalability, so it’s an important decision. Over the past 12 years we have worked on both platforms and the truth is for growing ecommerce brands Shopify currently cannot be matched by WooCommerce. This article will explain why.


Ease of Use

When it comes to setup and use, Shopify has a clear edge. Its intuitive interface lets you manage an online store quickly without technical skills. Everything is optimised for conversion out of the box, and abundant tutorials are available.

WooCommerce offers flexibility as a WordPress plugin, but requires more development and setup. You’ll also need hosting, install WordPress, choose a theme, pick essential plugins, and configure settings. Any customisations or optimisations beyond the basics require additional work or plugins. Shopify’s simplicity sets up growing brands for success from day one.

Winner: Shopify


Scalability & Performance

Shopify’s infrastructure ensures sites are fast, secure and reliable even at huge sales volumes. Their trusted checkout prioritises safety and conversion rate optimisation above all else.

As a WordPress-based platform, WooCommerce stores rely heavily on web hosting capabilities and can struggle with scalability as sales increase. And with an open-source ecosystem, plugin quality control can be inconsistent. Shopify apps however are certified and Shopify continues to invest in their app developers to push them towards providing both the best quality for functionality and unrivalled support for merchants. For scaling brands, Shopify provides air-tight infrastructure and built-in enterprise mechanisms for high-volume growth.

Winner: Shopify



Both platforms cater to typical merchant needs out of the box - cart flows, payments, taxes etc. They also offer apps and custom integrations for marketing automation, accounting and more.

However, some advantages shine through with Shopify:

  • More native features instead of plugins, reducing technical debt
  • Unified data and metrics via an integrated tech stack
  • Tighter inventory linking enabling accuracy across sales channels
  • Smoother logistics capabilities through fulfillment partnerships

This combination of robust analytics, unified customer views and top-tier operational integrations serves typical merchant requirements better over the long term.

Winner: Shopify



Open-source WooCommerce has free upfront software while Shopify has monthly fees. However with WooCommerce, costs accumulate - hosting, security, optimisation, plugin updates etc. Depending on sales volumes, overall costs balance out over time. We have found most stores with vast product ranges, in need of additional eCommerce functionality like; technical SEO enhancements, enhanced analytics, subscriptions etc, save money by moving to Shopify.

Winner: Tie



For developers and those with advanced DIY capabilities, WooCommerce permits greater frontend customisation flexibility in certain areas like intricate site designs.

Shopify offers its own design capabilities like Liquid coding, but advanced visual personalisation generally requires custom development. However for most merchants, Shopify still provides ample, creative control through its software and apps ecosystem to modify customer experiences. Unless specialised functionality is mandatory, the difference in control is negligible.

Winner: WooCommerce


Shopify Wins 🎉

Shopify accelerates time to value for growing brands by providing a seamlessly scalable platform that enables headache-free eCommerce growth. Its unified infrastructure also effortlessly scales operations. These advantages make Shopify the ideal platform for most small to medium merchants seeking a new store to solve pain-points, to support growth, or both.

WooCommerce suits brands already invested into WordPress needing advanced design personalisation. However, added complexity translates into a steeper learning curve.

For ambition without limits, Shopify strikes the right balance of simplicity and customisation to fuel online sales. I hope this overview has helped illustrate some of the key considerations when choosing between Shopify vs WooCommerce. Please reach out with any other questions!

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